Kartra and Thrivecart are two platforms designed from the ground up to help you build, market, and sell your online products.

But a head to head comparison is tricky here, because the platforms aren't exactly direct competitors. 

I know, because I've used them both, and enjoy them both. By the end of this comparison, you are going to have a crystal clear understanding of which tool is right for your online business.?

Let's dive in!


Kartra vs Thrivecart Overview

Kartra is an all-in-one marketing solution that combines product creation, video marketing, lead generation funnels, email marketing, sales funnels, help desk, and more all under a single roof.

Thrivecart is a best-in-class shopping cart solution that is focused solely on the selling aspect of the business. It offers plenty of integrations to cover the rest of the functionality that Kartra offers.

They are both fantastic options, but for different people. In fact, I created a simple 3 question quiz to help you decide which one is right for you: Take the Quiz

Kartra offers a very simple solution that does everything well, but nothing exactly best-in-class.

Thrivecart is a leader in the sales funnel market, and allows you to build a custom stack that is best in breed in all areas. But it comes at the cost of slightly more moving pieces, which you need to be conscious of.

Not sure if an All-in-one is right for you? Check out the quick advice below, and we'll dive right into the comparison.

Kartra Overview

Overall Score:


Bonus Offer:

Kartra is an excellent choice for anyone who desires simplicity, and is willing to overlook a few annoying features along the way.

Kartra is not best-in-class in any single area, but in this case, the whole is much greater than the sum of its parts.

You can get started for only $1 for 14 days to see if this is the platform for you.

Bonus Offer

Because I recommend Kartra to many of my clients and often build funnels using it, I've put together an excellent bonus offer for anyone who purchases through my affiliate link. Learn more about the affiliate bonus for Kartra here.

Current Pricing: From $89 per month

Thrivecart Overview

Overall Score:


Bonus Offer:

Thrivecart is a shopping cart solution that was tailor-built for online marketers who want simplicity, but don't want to sacrifice functionality.

For a single payment, you can get access to unlimited funnels, products, upsells, subscriptions, and more.

Bonus Offer

I fully support Thrivecart and want you to be successful with it. So I've put together an exclusive bonus offer for anyone who purchases through my affiliate link. Learn more about the affiliate bonus here.

Current Pricing: From $495

Kartra vs Thrivecart Pros

Kartra's stand out feature is how each area of the platform looks and feels the same, giving you a certain calm feeling as you are working through your funnel building. The interface, the analytics, and the setup wizard all feel the same whether you are building your products, designing your pages, or working in your support desk. It's a really cool feeling!

Thrivecart's claim to fame is the pure simplicity and power it gives you to build out and test sales funnels at lightning speed. It can set up complex funnel flows without bouncing between tons of different tabs, and it integrates with everything else you need to support your customers. Thrivecart also offers an incredible lifetime pricing model that can save you thousands over time.

Winner: Thrivecart

Kartra Pros

  • Done For You Funnels allow you to quickly set up advanced marketing campaigns in just a few clicks
  • You don't need separate login details and browser tabs for your shopping cart, email marketing platform, Landing Page software, Helpdesk Software, and Video hosting software. Everything lives inside a single dashboard.
  • Their email marketing platform is very advanced, enabling you to include countdown timers that sync perfectly with your pages, and advanced conditional automations for really slick customer journeys.
  • The Kartra Marketplace gives you a public place to advertise your products and attract affiliates 

Thrivecart Pros

  • Get access to the entire platform for a single (very reasonable) lifetime price
  • Unlimited products
  • Unlimited funnels
  • Smart coupon system
  • Best-in-class affiliate program with instant payouts and built-in bonus program to motivate others to sell your products?
  • Built-in subscription payments with PayPal, Stripe, and Authorize.net
  • Apple Pay and Google Wallet are built in (just a simple toggle switch) to allow you to optimize your mobile selling
  • Create complex sales funnels with up to 5 upsells / downsells / bumps in a single funnel
  • Brand New: Drag and Drop page builder functionality so you can build your entire sales funnel directly in Thrivecart

Kartra vs Thrivecart Cons

Kartra's biggest benefit is that it's an all-in-one platform. But that is also it's biggest weakness. Don't like a feature? Sorry... Want to remove co-branding? Sorry... You have to be willing to look past a few things when you sign up to an all-in-one platform.

Thrivecart on the other hand, has many fewer direct downsides, because it focuses only on a single part of the business. You have the power to choose the other components to do what you need.

Winner: Thrivecart

Kartra Cons

  • Kartra forces a lot of co-branding throughout its platform: in your email footers, on your login forms, on your checkout forms, etc. Get used to seeing "Powered by Kartra"
  • Once you get used to premium page builders like Thrive Architect or Elementor, you will really pick up on some of the negatives of Kartra's page building experience. It lacks global colors, there are fewer design options, and the overall experience is slower.
  • While Kartra can do very advanced sales funnels, there are strange limitations that don't exist in other platforms like Cartflows and Thrivecart. For example, Bump Offers are not supported in PayPal, only Stripe... I still can't figure out why they impose such limits.
  • Remember those overage fees you used to have on your cell phone bill? Kartra does the same thing and can impose some strange additional monthly costs. Will cover this in the pricing section
  • Building mobile responsive pages is much more difficult in Kartra than other platforms, and I have found some visual glitches in the output when compared to dedicated page builders.

Thrivecart Cons

  • "Customer hub" functionality is rather limited and takes a few steps for your customers to access
  • While Stripe, PayPal, and Authorize.net should cover most payment needs, international sellers may not have their preferred payment gateway
  • Because Thrivecart is designed for "funnel selling," you don't have the option to add multiple different items in your cart and checkout all at once.

Kartra vs Thrivecart Ease of Use

With their "single platform to rule them all" mentality, Kartra easily wins the Ease of Use round.

While it can take a little longer to set your products up in Kartra (their system is just a bit slower), the overall experience is easier.

For example, in Thrivecart you'll need to set up your fulfillment integrations (like Teachable or Wishlist Member), your email marketing integrations, and bounce between the different systems to do each task.

With Kartra, you simply follow along the process and all the options that you need are there as you go!

Winner: Kartra????

Kartra Ease of Use

  • Kartra's platform takes a bit of time to get used to (you build everything backwards) but once you "get it," it's very easy to navigate
  • They also include a very useful starting course and academy to help new members understand the platform.

Thrivecart Ease of Use

  • Thrivecart's step by step instructions for setting up products make it extremely easy for even the newest sellers.
  • One of the trickiest parts of any platform is getting everything integrated and set up. Thrivecart includes thorough, detailed video instructions directly in the platform to guide you through every process.
  • Creating funnels and downsells is extremely intuitive and allows you to easily visualize the process as you go.
  • Thrivecart's page builder is not as full-featured as dedicated tools like Thrive Architect or Elementor, but it is extremely easy to use and offers enough widgets and options to build beautiful pages directly in the platform.

Sendowl vs Thrivecart Pricing

Kartra vs Thrivecart Pricing

Kartra's pricing is a complicated story. In general, I find their pricing extremely fair for the functionality that it offers. It's fatal flaw, however, is how it decides to upcharge you for various usage. It feels like your cell-phone bill before unlimited plans were a thing, and many customers are not a big fan of it (neither am I honestly). 

Thrivecart swings hard the other way. Pay one price, and get unlimited use for life. I can't compare the actual pricing on an apples to apples basis here because they are completely different products, but I much prefer the pricing philosophy of Thrivecart.

Winner: Thrivecart

Kartra Pricing

Kartra has 4 standard pricing levels:

Starter - $99 per month ($79 with Annual billing)

Up to 2,500 Leads

1 custom domain

15,000 emails /mo

50 GB bandwidth

Host 100 pages

Sell 20 products

Build 2

membership sites

Add 1 additional
team member

Connect 1 helpdesk

Agency not included

Silver - $199 per month ($149 with annual billing)

Up to 12,500 Leads

3 custom domains

125,000 emails /mo

125 GB bandwidth

Unlimited pages

Unlimited products

Unlimited membership sites

Unlimited team members

Unlimited helpdesks

Kartra Agency

Gold - $299 per month ($229 with annual billing)

Up to 25,000 Leads

5 custom domains

250,000 emails /mo

250 GB bandwidth

Unlimited pages

Unlimited products

Unlimited membership sites


team members

Unlimited helpdesk

Kartra Agency

Platinum - $499 per month ($379 with Annual Billing)

Up to 50,000 Leads

10 custom domains

500,000 emails /mo

400 GB bandwidth

Unlimited pages

Unlimited products

Unlimited membership sites


team members

Unlimited helpdesk

Kartra Agency

Along with the pricing levels, there are some overage charges that you need to understand as well:

  • $0.99 per 1,000 emails sent
  • $0.19 per GB of extra bandwidth used
  • $10 per extra custom domain

So what exactly does this mean?

Emails Sent: ????If you like to send emails to your list multiple times per week, you can expect to pay a bit more every month to handle the additional email volume. Additionally - you have to account for automated confirmation emails (appointment bookings, reminders, order confirmations, etc)

Bandwidth: This one is also tricky. Bandwidth comes in many forms: downloading your page data, uploading images / files to Kartra, uploading & viewing your videos, etc. Basically anytime data is being processed, you're using bandwidth. So if you upload a bunch of high quality videos, be prepared for some overages.

Custom Domain: if you have multiple brands but you want to keep them in the same Kartra account, it's going to cost you $10 per month to add brands.

I'm not a big fan of Kartra's overage fees. But on the plus side, at least you get 100% of the features from their starter plan.

With other platforms like Clickfunnels, you don't get access to important features like the affiliate program unless you upgrade to their highest tier plan.

So that's nice 🙂

Thrivecart Pricing

  • Thrivecart still has their limited lifetime pricing available, which can save you thousands over time.
  • Thrivecart does NOT impose any transaction fees, so your money is yours to keep. (Stripe / PayPal will take their standard cut of course)
  • Unlike other platforms, Thrivecart does not limit the number of products you create or sell
  • $495 One time fee for their standard account
  • $690 One-time fee for their pro account

If you are on the fence, I definitely recommend adding the small upgrade price to get the pro account. The Pro account gets you:

  • The Powerful Affiliate Center
  • Subscription Saver Functionality (Dunning)
  • Automatic Sales Tax Calculation
  • Intelligent Business Projections
  • JV Contracts (custom pricing for JV deals)
  • Advanced User Management (add your assistants with limited functionality)
  • Client Usage Rights (add up to 5 clients and create and manage their funnels)
  • Custom Domain name functionality
  • My 7 Exclusive Thrivecart Pro bonuses

Kartra vs Thrivecart Support

Kartra offers a support desk system where you can place tickets and get a response back in about 48 hours. In general, their support team has been helpful, but I have had a few tickets that seemed to just go missing or get ... less than good service in return.

Thrivecart, on the other hand, has always gone above and beyond with their support desk. 

Winner: Thrivecart

Kartra Support

  • Kartra support desk will get back to you within 48 hours or so
  • Much of the responses I have received from them has been a bit cold and impersonal, but your mileage may vary
  • There is a helpful Kartra Facebook community which is where most of my questions get answered by other users, not the Kartra team.

Thrivecart Support

  • Thrivecart has video tutorials built into their platform, an easy to access and navigate knowledge base, free email support, and a helpful Facebook community to help you solve your problems
  • I have placed a few help tickets and have always had a thoughtful reply back within 48 hours
  • Their support team is kind and courteous. I've never felt like I got a "template" response to my questions.
  • would like there to be live chat support built into the platform, but I have always found the answer I need directly in the platform

Kartra vs Thrivecart Integrations

The integrations category is a difficult one to judge, because with Kartra the entire goal is to NOT REQUIRE integrations.

Most of the functionality you will need lives within Kartra, but if you need to expand beyond its potential, it has a few select integrations built in.

A major downside for Kartra is that it does not support physical products at all. For that reason, I give the category to Thrivecart.

Winner: Thrivecart

Kartra Integrations

Payment Gateways





Email Sending Services

Elastic Email




Membership Platforms


Digital Access Pass




WishList Member






Google Calendar


Kartra integrates with a surprisingly large number of membership platforms so you don't have to feel locked in to their own membership area.

And their Zapier integration definitely gives you additional flexibility, although I am personally not a fan of relying on a 3rd party connector.

I think that not supporting any physical product fulfillment service is a huge downside for Kartra, especially with the huge popularity of "Free + Shipping" offers.

Thrivecart Integrations

Payment Gateways




Email Marketing Platforms







Infusionsoft / Keap





Membership Platforms

Digital Access Pass





Wishlist Member

Webinar Platforms


Fulfillment Services


Google Sheets









Notifications & Order Sync

Google Sheets



Thrivecart integrates with the most popular services for selling you content, fulfilling physical products, unlocking membership content, and keeping your business in sync.

The list above only includes the integrations that are built directly into Thrivecart's interface, but many other platforms have integrated into Thrivecart with their own API, so the list is much longer than pictured above.

They also have the all-powerful Zapier integration to allow your imagination to run wild!

Kartra Bonuses

Because Kartra can do so much to simplify your business, I wanted to put together an incredible bonus to help you succeed with the platform.

If you use the link below, you'll get access to:

  • The "7 Figure, Retire me at 30" Funnel?
  • The One Day Product Creation Masterclass
  • Conversion Optimization Mastery System
  • ?Unlimited & Irresistible Email Marketing?
  • The 10 Commandments to a High Converting Offer
  • Complete Done For You Kartra Funnel
  • My Personal Onboarding and Support

Learn more about each of these bonuses

Thrivecart Bonuses

I think Thrivecart is one of the smartest selling solutions for most entrepreneurs, so I've put together a pretty incredible bonus offer if you purchase the software through my link below.

Upon purchase, you'll get instant access to:

  • The "7 Figure, Retire me at 30" Funnel?
  • The One Day Product Creation Masterclass
  • Conversion Optimization Mastery System
  • ?Unlimited & Irresistible Email Marketing?
  • The 10 Commandments to a High Converting Offer
  • Thrivecart Funnel Analysis Training
  • My Personal Onboarding and Support

Learn more about each of these bonuses

Kartra vs Thrivecart Related Content

Kartra vs Thrivecart Conclusion

Kartra and Thrivecart are both excellent solutions, but for most people, I think Thrivecart will offer more flexibility and a better price.

Kartra is definitely a "lock-in" type of company. Once you build out your entire business on their platform, good luck leaving it. I think it's got a great feature set and a reasonable price, but for a long term business, I like the flexibility to adjust and bring in new features as needed.

What do you think? Which platform is right for your online business? Let me know by leaving a comment below!

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