If you’re using Facebook Ads to generate traffic for your business, then this Facebook Conversion API tutorial will help you get perfect insight and tracking to optimize your spend. You’ll want to know how many conversions came from your ad campaign, as well as what is the average cost per conversion. There are a few different ways that you can do this: using the Facebook Pixel plugin on your website, or by integrating with one of their Conversion API services like Thrivecart.
What is the Facebook Pixel?
The Facebook Pixel is a piece of code that you can install on your website to track conversions. It’s about 80% accurate and easily blocked, so it is not the best option for tracking Facebook Ads conversion rates if there are other options available like Conversion API services or direct integrations with their own platform (like Thrivecart).
What is the Facebook Conversion API?
The Facebook Conversion API is different from the pixel, because it doesn’t run inside the browser, but instead is a REST API that you can integrate with your website or app. It is more costly to set up, and it’s not as easy for beginners because there are many steps involved in the process of setting this type conversion tracking service.
What is so useful about the Conversion API is that it cannot be blocked by ad blockers or iOS14, which means that your conversion rates will be 100% accurate.
A Good Way To Track: The Facebook Pixel
Setting up your tracking using the Facebook Pixel is very easy. Simply grab the code from the Facebook Events manager and paste it into the header of your entire website.
This is the easiest way to track your conversions. And it’s free! However, there are some drawbacks that come with this type of tracking service: The Facebook Pixel only tracks 80% accurately and can be easily blocked by ad blockers or iOS14 (which means you’ll have inaccurate conversion rates). You also need a developer who knows how.
A Better Way: Integration Services like Integrately or Zapier
Integrately and Zapier are services that make it easier to set up Facebook Conversion Events. They do this by integrating with your website and automatically tracking conversions.
The downside is that these services are costly, costing $100 – $1,000 per month for a small business or up to tens of thousands annually if you’re running an enterprise company (which means the cost can be prohibitive).
Integrately is an affordable alternative to Zapier which you can get started with for free.
The Best Way: Direct Conversion API Integrations like Thrivecart
Thrivecart has a brand new update that allows you to easily set up the Conversion API directly inside the platform. This has so many benefits, like :
- No additional cost to get perfect tracking of your advertising.
- Easy setup and no need for a developer or IT team, which means it’s easy enough that you can do this yourself (or with the help from someone who knows how).
This is especially helpful if there are multiple people in charge on different parts like marketing/sales
In the video above I’ll walk you through the exact set up process to get your Thrivecart & Facebook Conversion API process working beautifully.
In conclusion, the Facebook Conversion API is a great way to track your advertising. The best and easiest option for tracking the conversion of ads on facebook, without any additional cost or hassle!
The Thrivecart team has made it easy with their latest update that allows you- yes YOU -to set up this process in minutes.
If you want to get started with Thrivecart, I’ve got some really special bonuses that you can learn more about here.