Even in 2020, the old adage holds true: The money is in the list.

Although there are more ways than ever to communicate with your audience…

  • YouTube Channels
  • Facebook Messenger Chat
  • Snap Chat
  • Twitter
  • etc…

It still remains that the most vital form of communication is through email – the only platform that you truly own.

If you’re looking to double down on your email list building and marketing game in 2020, these are the tools you should be considering as you dive in.

The #1 best overall Email Marketing Platform: Convertkit

What is Convertkit?

Converktit is one of the most popular email marketing platforms among bloggers, YouTubers, and other content creators. It gives you the ability to create landing pages, pop up forms, and other lead generation tools to build your list and engage with it.

Why do I recommend Convertkit?

I have used Convertkit on my main business for over 5 years, and it has become an integral part of what we do.

Their automations feature allows us to quickly create and optimize our customer journey. Their tagging system always lets us know who we are talking to. And their integrations ensure that no matter what system we need to add to our business – Convertkit will work with it.

And they recently released a 100% free plan that allows you to get started with absolutely zero risk! It’s incredibly generous and makes it a no brainer recommendation.

Best Budget-Friendly Email Marketing Platform: Mailerlite

What is Mailerlite?

Mailerlite is a simple, lightweight, and budget-friendly email marketing platform that offers a quick and easy user interface, enough features for most small business owners, and attractive pricing.

Why do I like Mailerlite?

Mailerlite has always had a very generous forever free plan up to 1,000 subscribers (even before Convertkit hopped on that train). And even as your email list grows, the pricing of Mailerlite stays extremely competitive as your business scales.

It will never have all the advanced features that tools like Convertkit has, but it certainly has enough for most users!

Best Self-Hosted Email Marketing System: Groundhogg

What is Groundhogg?

Groundhogg is what you would get if Convertkit and WordPress made a baby. It is a complete lead generation and marketing automation solution that lives inside your WordPress Dashboard.

Why do I like Groundhogg?

If you are a WordPress buff, you will really like how tightly Groundhogg and WordPress are. You will be able to do things that you could only dream of with solutions like Convertkit and others because of the deep understanding you can get of your site visitors.

And when you combine Groundhogg with WooCommerce – you can essentially house your entire business on a single website. While this sounds exciting and nerdy, it also means that if there is ever an issue with your site… it’s not just your blog posts that you need to worry about, but also your email list and your sales platform…

It’s not for everyone, but if any of this sounds interesting to you, I’d encourage you take it for a test drive!

There are so many options for Email marketing, but I’m confident that these 3 are all you need to consider

And if I missed any important ones, I’d love for you to let m know in the comments below!

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